12:00 – 4:00 p.m.

Event Registration

Arcadia Foyer

3:00 – 4:00 p.m. 

Coffee & Tea Reception

Arcadia Foyer

4:00 – 5:10 p.m.

The Road to 2025: Priorities for the Next Three Years

Panel:

Sean Buckley, Magnite
Adam Gaynor, Gamut
Katy Loria, FreeWheel
Dave Morgan, Simulmedia
Nicolle Pangis, Ampersand
Moderated by Jon Watts

5:10 – 6:00 p.m.

The Big Beet Retreat Debate: Making the Multi-Currency Transition a Success

Panel:

Julie Berger, Essence
Andrea Zapata, Warner Bros. Discovery
Travis Scoles, Paramount
Brad Stockton, dentsu
Kelly Metz, Omnicom Media Group
Moderated by Jon Watts

6:00 – 7:15 p.m.

Opening Night Reception

Pacific Garden

7:15 – 9:00 p.m.

Opening Night Dinner

Venice Ballroom

9:00 – 11:00 pm

After Dinner Drinks Presented by NBCUniversal

Venice Ballroom and Garden Terrace

7:30 – 8:30 am

Breakfast Buffet

Venice Ballroom

9:00 – 10:15 am

Is Addressable TV Really Ready for Take-Off?

Fireside Chat: Nicolle Pangis, Ampersand
In conversation with Jon Watts

Agency Perspective: Nicola Lewis, FINECAST
In conversation with Justin Lebbon

Panel:

Travis Clinger, LiveRamp
Kevin Arrix, DISH Media
Jamie Power, Disney Ad Sales
Dan Callahan, Fox
Jason Brown, DIRECTV Advertising
Moderated by Howard Shimmel

Arcadia Ballroom 

10:15 – 10:30 am

Break
Arcadia Foyer

10:30 – 11:40 am

CTV’s and Streaming: Unlocking the Full Potential of the Ecosystem

Fireside Chat: Moe Chughtai, MiQ
In conversation with Tameka Kee

Agency Perspective: Kelly Metz, OMG
In conversation with Tameka Kee

Industry Perspective: Serge Matta, LG Ads
In conversation with Tameka Kee

Panel:

Harold Morgenstern, Plex
Adam Royle, Roku
Hamid Qayyum, Stirista
Katy Loria, FreeWheel
Mike Peralta, T-Mobile Advertising Solutions
Moderated by Jon Watts

Arcadia Ballroom

11:45 am – 12:45 pm

The Attribution Revolution: Innovation and Opportunity

Fireside Chat: Mike Peralta, T-Mobile Advertising Solutions
In conversation with Jon Watts

Industry Perspective: Denise Colella, Adobe
In conversation with Jon Watts

Panel:

Oscar Rondon, MiQ
Dan Aversano, TelevisaUnivision
Julian Zilberbrand, Paramount
Moderated by Joanna O’Connell

Arcadia Ballroom

12:45 – 1:45 pm

Lunch

Pacific Garden 

1:50 – 2:50 pm

Programmatic Principles and the Growth of the New Model

Fireside Chat: Jake Richardson, The Trade Desk
In conversation with Tameka Kee

Industry Perspective: Ramsey McGrory, Mediaocean
In conversation with Tameka Kee

Industry Perspective: Ashley Luongo, NBCUniversal
In conversation with Tameka Kee

Panel:

Esra Bacher, GroupM
Abbie Reichner, Fox Corporation
Kyle Dozeman, PubMatic
Marion Hargett, The Trade Desk
Moderated by Jon Watts

Arcadia Ballroom

2:50 – 3:00 pm

Break
Arcadia Foyer

3:00 – 4:15 pm

Making Sense of TV Measurement: Are we on the Right Track?

Fireside Chat: Deirdre Thomas, Nielsen
In conversation with Jon Watts

Agency Perspective: Julie Berger, Essence
In conversation with Jon Watts

Panel:

David Levy, OpenAP
Carol Hinnant, Comscore
Aleck Schleider, Blockgraph
Tony Yi, Cadent
Justin Rosen, Ampersand
Moderated by Howard Shimmel

Arcadia Ballroom

4:15 – 4:30 pm

Break
Arcadia Foyer

4:30 – 5:30 pm

Data, Data, Everywhere: But is it Any Good?

Fireside Chat: Nicole Scaglione, PubMatic
In conversation with Joanna O’Connell

Industry Perspective: Kristi Argyilan, Albertsons Companies
In conversation with Joanna O’Connell

Industry Perspective: Lisa Giacosa, Spark Foundry
In conversation with Joanna O’Connell

Panel:

Marc Cestaro, Infosum
Scott McKinley, Truthset
Frans Vermeulen, TransUnion
Bill Stratton, Snowflake
René Plug, 1plusX (a TripleLift company)
Moderated by Jon Watts

Arcadia Ballroom

5:30 – 6:30 pm

Happy Hour hosted by Paramount

Pool Deck

7:00 – 8:00 pm

Dinner Reception

Casa del Mar – Colonnade Terrace & Patio del Mar

8:00 – 10:00 pm

Dinner

Casa del Mar – Colonnade Ballroom

7:30 – 8:30 am

Breakfast Buffet

Venice Ballroom

9:00 – 10:15 a.m.

New Innovations in Measurement: Is Anyone Paying Attention?

Fireside Chat: Stacie de Armas, Nielsen
In conversation with Jon Watts

Agency Perspective: Chrissie Hanson, OMD USA
In conversation with Jon Watts

Agency Perspective: Brad Stockton, dentsu
In conversation with Jon Watts

Panel:

Field Garthwaite, IRIS.TV
Scott Grunther, EDO
Philip Inghelbrect, Tatari
Denise Colella, Adobe
Moderated by Howard Shimmel

Arcadia Ballroom

10:15 – 10:30 am

Break
Arcadia Foyer

10:30 – 11:30 am

Closing Panel: Priorities for the Next Three Years

Panel:

David Levy, OpenAP
Andrea Zapata, Warner Bros. Discovery
Mark Rotblat, Tubi
Plus Special Guests
Moderated by Jon Watts

12:00 pm

Thank You!! See you in February in San Juan!

Boxed lunches will be provided after the sessions end in Arcadia Foyer.