
Beet Retreat Santa Monica 2022
Agenda
Wednesday, November 9th
12:00 – 4:00 p.m.
Event Registration
Arcadia Foyer
3:00 – 4:00 p.m.
Coffee & Tea Reception
Arcadia Foyer
4:00 – 5:10 p.m.
The Road to 2025: Priorities for the Next Three Years
Panel:
Sean Buckley, Magnite
Adam Gaynor, Gamut
Katy Loria, FreeWheel
Dave Morgan, Simulmedia
Nicolle Pangis, Ampersand
Moderated by Jon Watts
5:10 – 6:00 p.m.
The Big Beet Retreat Debate: Making the Multi-Currency Transition a Success
Panel:
Julie Berger, Essence
Andrea Zapata, Warner Bros. Discovery
Travis Scoles, Paramount
Brad Stockton, dentsu
Kelly Metz, Omnicom Media Group
Moderated by Jon Watts
6:00 – 7:15 p.m.
Opening Night Reception
Pacific Garden
7:15 – 9:00 p.m.
Opening Night Dinner
Venice Ballroom
9:00 – 11:00 pm
After Dinner Drinks Presented by NBCUniversal
Venice Ballroom and Garden Terrace
Thursday, November 10th
7:30 – 8:30 am
Breakfast Buffet
Venice Ballroom
9:00 – 10:15 am
Is Addressable TV Really Ready for Take-Off?
Fireside Chat: Nicolle Pangis, Ampersand
In conversation with Jon Watts
Agency Perspective: Nicola Lewis, FINECAST
In conversation with Justin Lebbon
Panel:
Travis Clinger, LiveRamp
Kevin Arrix, DISH Media
Jamie Power, Disney Ad Sales
Dan Callahan, Fox
Jason Brown, DIRECTV Advertising
Moderated by Howard Shimmel
Arcadia Ballroom
10:15 – 10:30 am
Break
Arcadia Foyer
10:30 – 11:40 am
CTV’s and Streaming: Unlocking the Full Potential of the Ecosystem
Fireside Chat: Moe Chughtai, MiQ
In conversation with Tameka Kee
Agency Perspective: Kelly Metz, OMG
In conversation with Tameka Kee
Industry Perspective: Serge Matta, LG Ads
In conversation with Tameka Kee
Panel:
Harold Morgenstern, Plex
Adam Royle, Roku
Hamid Qayyum, Stirista
Katy Loria, FreeWheel
Mike Peralta, T-Mobile Advertising Solutions
Moderated by Jon Watts
Arcadia Ballroom
11:45 am – 12:45 pm
The Attribution Revolution: Innovation and Opportunity
Fireside Chat: Mike Peralta, T-Mobile Advertising Solutions
In conversation with Jon Watts
Industry Perspective: Denise Colella, Adobe
In conversation with Jon Watts
Panel:
Oscar Rondon, MiQ
Dan Aversano, TelevisaUnivision
Julian Zilberbrand, Paramount
Moderated by Joanna O’Connell
Arcadia Ballroom
12:45 – 1:45 pm
Lunch
Pacific Garden
1:50 – 2:50 pm
Programmatic Principles and the Growth of the New Model
Fireside Chat: Jake Richardson, The Trade Desk
In conversation with Tameka Kee
Industry Perspective: Ramsey McGrory, Mediaocean
In conversation with Tameka Kee
Industry Perspective: Ashley Luongo, NBCUniversal
In conversation with Tameka Kee
Panel:
Esra Bacher, GroupM
Abbie Reichner, Fox Corporation
Kyle Dozeman, PubMatic
Marion Hargett, The Trade Desk
Moderated by Jon Watts
Arcadia Ballroom
2:50 – 3:00 pm
Break
Arcadia Foyer
3:00 – 4:15 pm
Making Sense of TV Measurement: Are we on the Right Track?
Fireside Chat: Deirdre Thomas, Nielsen
In conversation with Jon Watts
Agency Perspective: Julie Berger, Essence
In conversation with Jon Watts
Panel:
David Levy, OpenAP
Carol Hinnant, Comscore
Aleck Schleider, Blockgraph
Tony Yi, Cadent
Justin Rosen, Ampersand
Moderated by Howard Shimmel
Arcadia Ballroom
4:15 – 4:30 pm
Break
Arcadia Foyer
4:30 – 5:30 pm
Data, Data, Everywhere: But is it Any Good?
Fireside Chat: Nicole Scaglione, PubMatic
In conversation with Joanna O’Connell
Industry Perspective: Kristi Argyilan, Albertsons Companies
In conversation with Joanna O’Connell
Industry Perspective: Lisa Giacosa, Spark Foundry
In conversation with Joanna O’Connell
Panel:
Marc Cestaro, Infosum
Scott McKinley, Truthset
Frans Vermeulen, TransUnion
Bill Stratton, Snowflake
René Plug, 1plusX (a TripleLift company)
Moderated by Jon Watts
Arcadia Ballroom
5:30 – 6:30 pm
Happy Hour hosted by Paramount
Pool Deck
7:00 – 8:00 pm
Dinner Reception
Casa del Mar – Colonnade Terrace & Patio del Mar
8:00 – 10:00 pm
Dinner
Casa del Mar – Colonnade Ballroom
Friday, November 11th
7:30 – 8:30 am
Breakfast Buffet
Venice Ballroom
9:00 – 10:15 a.m.
New Innovations in Measurement: Is Anyone Paying Attention?
Fireside Chat: Stacie de Armas, Nielsen
In conversation with Jon Watts
Agency Perspective: Chrissie Hanson, OMD USA
In conversation with Jon Watts
Agency Perspective: Brad Stockton, dentsu
In conversation with Jon Watts
Panel:
Field Garthwaite, IRIS.TV
Scott Grunther, EDO
Philip Inghelbrect, Tatari
Denise Colella, Adobe
Moderated by Howard Shimmel
Arcadia Ballroom
10:15 – 10:30 am
Break
Arcadia Foyer
10:30 – 11:30 am
Closing Panel: Priorities for the Next Three Years
Panel:
David Levy, OpenAP
Andrea Zapata, Warner Bros. Discovery
Mark Rotblat, Tubi
Plus Special Guests
Moderated by Jon Watts
12:00 pm
Thank You!! See you in February in San Juan!
Boxed lunches will be provided after the sessions end in Arcadia Foyer.